the power of apple

i've been podcasting our youth oriented worship services for 6 months (and simply making them streamable for years before that). the podcasting has been pretty cool with probably 10 to 20 people downloading the podcasts each day (and then the very rare days where it raises to 100). personally i've ben pretty lease with an average of 15 people per day downloading messages and music and i thought our little ole youth ministry was doing pretty well to be in the podcasting world.

tuesday, june 28th apple relased it's new version of itunes which has the ability to subscribe to podacasts. i was interested in the whole thing and immediately downloaded the new version (though i'll probably stick with ipodder just because it's i'm not the hugest fan of "the man" in any industry). still i didn't really think that itunes would have much of effect on a little bitty site like our's. as usual i was wrong. the people subscribed to feed from the site has doubled in the past two days and the total downloads (clickthroughs & subscriptions) have doubled also.

to quote from applpe's own press release concerning hitting one million pdocast subscriptions:

“iTunes has done what possibly no one else could have accomplished, propelled Podcasting into the mainstream,” said Will Lewis, management consultant for KCRW. “Our servers have been swamped with a stratospheric increase in traffic. In fact, downloads have increased tenfold as a result of the iTunes 4.9 launch.”

who knew apple had such power? aren't they supposed to be the "little guys" in the computer world? i wander what micro$oft will have to say about all this.